Advertising+and+Marketing

toc =ADVERTISING and MARKETING=

General resources:
[|Demystifying Advertising in Hyperlocal News Communities]From Michelle Ferrier's Digital Content Architects blog: "Two hyperlocal efforts described their advertising strategies in a recent conversation sponsored by the Journalism That Matters collaborative. [|Tracy Record of WestSeattleBlog.com] and [|Barry Parr of Coastsider.com] discussed the advantages of ad servers, pricing, and some do’s and don’ts of ad sales in the hyperlocal space." Oct. 1, 2009.