Case+Study+Format

=CASE STUDY TEMPLATE=

NAME OF SITE Description of site Publishing date (on this wiki)

URL:

THE BASICS

FOUNDERS and STAFF: Full-time paid: Part-time: Freelancers: Numbers, pay, duties

COMMUNITY SERVED: Location and/or population

LATEST STATS: Month Year Number of posts/day: Number of days/week posting: Other content added: Community-generated content: Percentage

FOUNDED: Date

WHY:

TURNING POINT:

CONTENT

COMMITMENT TO THE COMMUNITY:

NUMBER OF POSTS/DAY:

NUMBER OF DAYS POST/WEEK:

SITE SECTIONS:

SOCIAL NETWORKING:

OTHER:

TOPICS COVER:

PERCENT CONTENT FROM COMMUNITY:

WORK OF A JURNO:

Participatory beat-blogging:

Immediate and continuous.

Contextual.

Solution-oriented.

Appropriate choice of media:

COMPETITION, NEWS:

TECHNOLOGY

CONTENT MANAGEMENT SYSTEM: HOSTING SERVICE:

BUSINESS

START-UP FUNDING:

ONGOING FUNDING:

ADVERTISING: Rate card: Advertisers: Ad plans: Ad production: Other:

MARKETING: Web-based:

Community:

BUSINESS COSTS: Content Management System: Web hosting:. Staff salaries: Equipment:

COMPETITION, ADVERTISING:

WHAT NEED MOST: WHAT WOULD DO DIFFERENTLY:

ADVICE FOR JURNOS WHO WANT TO DO THIS: