CASE STUDY TEMPLATE


NAME OF SITE
Description of site
Publishing date (on this wiki)

URL:

THE BASICS

FOUNDERS and STAFF:
Full-time paid:
Part-time:
Freelancers: Numbers, pay, duties

COMMUNITY SERVED: Location and/or population

LATEST STATS:
Month
Year
Number of posts/day:
Number of days/week posting:
Other content added:
Community-generated content: Percentage

FOUNDED: Date

WHY:

TURNING POINT:

CONTENT

COMMITMENT TO THE COMMUNITY:

NUMBER OF POSTS/DAY:

NUMBER OF DAYS POST/WEEK:

SITE SECTIONS:

SOCIAL NETWORKING:

OTHER:

TOPICS COVER:

PERCENT CONTENT FROM COMMUNITY:

WORK OF A JURNO:

Participatory beat-blogging:

Immediate and continuous.

Contextual.

Solution-oriented.

Appropriate choice of media:

COMPETITION, NEWS:


TECHNOLOGY

CONTENT MANAGEMENT SYSTEM:
HOSTING SERVICE:


BUSINESS

START-UP FUNDING:

ONGOING FUNDING:

ADVERTISING:
Rate card:
Advertisers:
Ad plans:
Ad production:
Other:

MARKETING:
Web-based:

Community:

BUSINESS COSTS:
Content Management System:
Web hosting:.
Staff salaries:
Equipment:

COMPETITION, ADVERTISING:

WHAT NEED MOST:
WHAT WOULD DO DIFFERENTLY:

ADVICE FOR JURNOS WHO WANT TO DO THIS: