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Anatomy of a Launch
Assessing Ad Potential
How To Do...
Advertising and Marketing
Niche News Organizations
Building blocks tutorials
Building Blocks Main
Building Blocks" Project
To provide a working "manual" to help entrepreneurial journalists launch new sites that reflect evolving business models for quality web journalism.
Provide an ongoing, how-to series of "building block" guidelines, checklists and tutorials for launch.
- Online Novices: For this group, we would provide basic, practical guidance for how to launch an online news venue with an eye toward building a business. We would cover the basics of web publishing and blogs, domain registration, community building & management, social media, advertising, market research, mobile, promotion, etc.
- Intermediate & Advanced Users: For this group, we would provide more sophisticated guidance for higher-level site launch and development and business strategy.
IDEAS (infrastructure & education):
Anatomy of a launch, basic checklist, with links to how-to info (marketing assessment, advertising assessment, domain name, domain name management, CMS levels, mapping the community, beatblogging, multimedia skills, computer equipment, software, videocamera, time before launch, beta, launch, time management, community management -- commenting, verifying, etc.)
Facebook - when does it make sense to use and how? examples
Ning -- how to use and manage a social network. examples
All Things Twitter: promote a story/beat; hashtags. examples
Beatblogging tools: CoverItLive, Seesmic, Ustream, etc. examples
Geo-Up: geotagging, metadata, getting into geofeeds/search engines, examples
RSS -- using feeds effectively across Ning & Wordpress (or other blog software)
Printcasting - geographic/topic micropublishing
Revenue streams: advertising, donation, foundation funding
Entrepreneurship: business plan, strategies, management, taxes, hiring and firing, health benefits, retirement plans
List of RJICollaboratory members who can help?
help on how to format text
Turn off "Getting Started"