Anatomy of a Launch

Newspaper in a Box -- A J-Lab project, Newspaper in a Box was put together by Mark Briggs, author of Journalism 2.0. It offers general guidelines on how to start your own Web-based news site, "without contracting out for Web design, coding or consulting." Organized into four sections, the e-learning module covers how to plan your site, build your site, present it and promote it. Each subsection has room for comments.

Thinking about starting an online news business? Here's your start-up checklist - Robert Niles' October 2010 good step-by-step checklist for news entrepreneurs. He published it on

Starting your news website: A checklist for students and mid-career beginners - The 2009 version. Robert Niles put together this basic primer on, from how to choose a domain to advertising info. Check the comments, because the advertising part isn't comprehensive, and small niche news sites take different approaches.