General resources:

Demystifying Advertising in Hyperlocal News CommunitiesFrom Michelle Ferrier's Digital Content Architects blog: "Two hyperlocal efforts described their advertising strategies in a recent conversation sponsored by the Journalism That Matters collaborative. Tracy Record of and Barry Parr of discussed the advantages of ad servers, pricing, and some do’s and don’ts of ad sales in the hyperlocal space." Oct. 1, 2009.

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