ADVERTISING and MARKETING

General resources:

Demystifying Advertising in Hyperlocal News CommunitiesFrom Michelle Ferrier's Digital Content Architects blog: "Two hyperlocal efforts described their advertising strategies in a recent conversation sponsored by the Journalism That Matters collaborative. Tracy Record of WestSeattleBlog.com and Barry Parr of Coastsider.com discussed the advantages of ad servers, pricing, and some do’s and don’ts of ad sales in the hyperlocal space." Oct. 1, 2009.

How to sell ads

Google ads

Marketing on the Web

Marketing in your community